[Vampires Dawn 3]HP Stages a Vampire Sitcom for Its Instant Ink Subscription

2021-08-18 00:28:42

  ”The No. 1 challenge people have with printing is running out of ink,” GS&P executive creative director Laura Petruccelli tells Muse. “While thinking about who this might affect the most, we realized this would really be a hazard for vampires, who can’t even go out to buy more ink in the middle of the day. There was also a quote from the research about the cost of printer ink being ‘more than human blood.’ Vampires just felt perfect in every way.”

  Fangs for the explanation—and for not desecrating the script with putrid puns!

  Over the last year, “we’ve seen a resurgence in print—people have fallen back in love with their printers,” says HP global head of marketing Deepak Masand. “This campaign uses the power of story to educate customers about Instant Ink in a funny, engaging way, with characters you want to see again and again.”

  Indeed, Dover and Musgraves channel an amusing Addams Family vibe to bring their undead characters to life. (Though judging from those overbites, they might want to consult a dentist who works nights.)

  CREDITS

  Ad Agency: Goodby Silverstein & Partners

  Client: HP?

  Title of Creative Work: They Print at Night

  Live Date: June 2021

  HP

  Chief Marketing Officer, HP: Vikrant Batra ?

  Global Head of Marketing, HP Imaging, Printing & Solutions: Deepak Masand

  Head of Global Marketing, Print Hardware Systems at HP: Ladd Martin

  Head of Marketing, North America Marketing at HP: Horacio Miranda

  Director of NA Consumer Print Marketing at HP: Laura Morris

  NA Campaign Team Manager: Esteban Davila

  Campaign Manager: Elizabeth Higashino

  Campaign Manager: Christine Dion

  Creative

  Co-Chairman: Rich Silverstein

  Executive Creative Director: Laura Petruccelli

  Creative Director: Andrew Bancroft

  Art Director: Roseanne Overton

  Copywriter: Kayla Lott

  ?

  Production?

  Director of Broadcast Production: Leila Gage

  Executive Producer: Tess Kenner

  Senior Producer: Melissa Nagy

  Account Services

  Managing Partner: Leslie Barrett

  Group Account Director: Melissa Buck

  Account Manager: Haley Grialou

  Assistant Account Manager: Will Young

  Brand and Communication Strategy

  Partner, Head of Brand Strategy: Bonnie Wan

  Partner, Head of Communication Strategy: Christine Chen

  Group Communication Strategy Director: Dong Kim

  Senior Communications Strategist: Matt Hudgins

  Junior Communications Strategist: Josh German

  Group Brand Strategy Director: Kelly Evans-Pfeifer

  Brand Strategy Director: Cassidy Wilber

  Business Affairs

  Director of Business Affairs: Judy Ybarra

  Business Affairs Manager: Howie Mapson

  Photography

  Photographer: Quinn Gravier

  Photo Asst.: Keegan Attlee

  Senior Print Producer: Noah Dasho

  Photo Retouching: Dmax Imaging

  Doormat shot

  Director: Andrew Butte

  DP: Mark Sandoff

  Line Producer: Amanda Steigerwald

  Production Company?

  Company name: Raucous

  Director: Rob McElhenney

  Owners/Executive Producers: Steve Wi & Phyllis Koenig

  Head of Production: Gonul Aldogan

  Producer: Leanne Amos

  DP: Mike Berlucci

  Production Designer: Rika Nakanishi

  Wardrobe Stylist: Dawn Boonyachlito

  Editorial

  Company name: Union Editorial

  Editor: Graham Turner

  Assistant Editors: Connie Chuang & Roman Petrov

  President / Managing Partner: Michael Raimondi

  Executive Producer: Joe Ross

  VFX / Finish Company

  Company name: Kevin

  ECD Partner: Tim Davies

  Lead Flame / VFX Supervisor: Robert Murdock

  Senior EP / Partner: Sue Troyan

  Senior VFX Producer: Jami Schakel

  Telecine

  Company name: Company 3

  Colorist: Tom Poole

  Color Producer: Alexandra Lubrano

  Music

  Company name: Shortcake Music

  Creative Director: Katie Day

  Producer / Mixer: Kyle VandeKerkhoff

  Composer: Dmitriy Bolotnyy

  Mix and Sound Design

  Company name: Lime?

  Sound Design / Mixer: Adam Primack

  Executive Producer: Susie Boyajan


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